Stats or Highlights:
Recipient of the 2025 Texas Downtown Association President’s Award – Best Economic Game Changer
Catalyst for more than $15 million in downtown private investment
Increased downtown visitation and foot traffic
Direction / Talking Points:
Southern Roots Brewing Company is a cornerstone project in the revitalization of Downtown Killeen.
Company’s canning operations are now taking place in Killeen. All store-distributed products are now marked “Brewed in Killeen”.
The adaptive reuse project transformed a historic building into a destination business that anchors surrounding redevelopment.
KEDC supported aligned incentives, city coordination, and downtown redevelopment goals to help make the project feasible.
